PR Metrics:
An Overview of How to Measure PR & Corporate Communication Download
CARMA Asia Pacific is part of the world’s leading firm of global media analysts.
We provide in-depth quantitative and qualitative analysis of how companies, organisations, brands, issues, technologies, products and trends are reported in key media.
Our research allows clients to track their brands, reputation, issues, competitors and measure the effectiveness of their PR and corporate communication.
CARMA Asia Pacific specialises in media and communication research to evaluate the effectiveness of campaigns, brand positioning, reputation and media strategy.
Specialist research services utilising e-surveys, interviews and media analysis include: