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1 September 2006 - APAC research internationally
recognised
18 August
2006 - CARMA Region Head – SE Asia appointed
1 July 2006 -
Singapore office opened
1 July 2006 -
CARMA Asia Pacific joins Media Monitors group
1 July 2006 -
Global sponsorship analysis leader acquired by Media Monitors
1
September 2006
APAC research internationally recognised
Measurement of public relations and corporate
communication is internationally recognised as a priority to meet modern
management demands for accountability and Asia Pacific is at the forefront
of research in the field.
In September 2006, academics, researchers and leaders
from the PR and corporate communication industry worldwide gathered in New Hampshire in the US for the 4th PR Measurement Summit.
This year, Media Monitors - CARMA Asia Pacific head of
Research, Dr Jim Macnamara
will be a key-note speaker at the PR Measurement Summit.
Dr Macnamara will be sharing the stage in a key-note
session with Professor Jim Grunig, one of the
most widely recognised and published authorities in the public relations
field worldwide.
He will present a paper titled ‘Taking Research
for Planning and Measurement to the Streets – How to Get
Practitioners Past the Research Roadblock’. “This reflects the
worldwide problem that employers and clients are asking for better
measurement, but PR and corporate communication practitioners do little
objective research to plan and measure their work despite strong urging to
do so. Lack of measurement is cited as the number one barrier holding PR
and corporate communication back from growth and a more strategic role in
companies and organisations,” Dr Macnamara said.
The industry cites cost and lack of time as reasons
for not doing research. However, Dr Macnamara says “these are largely
excuses as there are low-cost measurement methods available. Meanwhile,
there are other institutional and professional reasons for PR’s lack
of research and the challenge for the industry is to remove those roadblocks”.
Dr Macnamara’s address
will focus on how to get past the roadblocks. His paper will be available
from CARMA Asia Pacific when released.
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18
August 2006
CARMA Region Head – SE Asia appointed
CARMA Asia Pacific, part of the world’s leading
firm of global media analysts, has announced the appointment of Stephenie Vasko, formerly Vice President, Marketing and
Corporate Communications of ESPN Star Sports in Asia as its Regional Head –
SE Asia based in Singapore.
“She will be responsible for expanding CARMA
Asia Pacific’s client service and spearheading growth of its
specialist research in the region,” Group General Manager –
Research of CARMA Asia Pacific and its parent company, Media Monitors,
Dr Jim Macnamara,
said.
Ms Vasko has spent the past
seven years implementing brand and promotion strategies for ESPN and STAR
Sports and the network’s major sports products including the English
Premier League, the UEFA Champions League, Formula One motor racing,
Wimbledon and Australian Open Tennis Grand Slams as well as the recent Asia launch of Mobile ESPN. She also implemented
integrated marketing strategies for major sponsors and has considerable
experience in media audience research and measuring ROI of major media
coverage.
Before joining ESPN STAR Sports, she was Director,
Marketing of MTV Networks Asia where she was responsible for building MTV’s
profile including initiating it’s first-ever Youth Marketing Forum
and its roll out to Hong Kong, Taiwan, India, the Philippines and
Indonesia.
This followed two and a half years as Corporate
Communications Manager for MediaCorp Television.
Stephenie holds a Bachelor
of Science degree and a Master of Science in Mass Communication
specialising in public relations and journalism from the Southern Illinois
University in the US.
She took up her role as Regional Head – SE Asia for CARMA Asia Pacific from 11 September
2006.
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1 July
2006
Singapore
office opened
CARMA Asia Pacific, the regional franchise office of
global media analysis firm, CARMA International, has opened an office in Singapore.
The new office will expand CARMA Asia Pacific’s
regional client liaison and spearhead growth in the Asian region, General
Manager – Research, Dr Jim Macnamara,
said.
The new CARMA Asia Pacific office is located in the
heart of Singapore’s
commercial business district at:
CARMA Asia Pacific
Level 31
Six Battery Road
Singapore,
049909
Phone: (65) 6320 8395
Fax: (65) 6320 8396
CARMA Asia Pacific has a number of major MNC and
government clients in Singapore
already, as well as in Malaysia,
Hong Kong and China.
“Singapore is a
key hub for regional head offices, education and technology development and
this office will work closely with our Sydney office in delivering specialist
media and communication research services in the region,” Dr
Macnamara said.
A Region Manager – SE Asia
is being appointed to head the CARMA Asia Pacific office and manage
regional operations.
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1 July
2006
CARMA Asia
Pacific joins Media Monitors group
CARMA International (Asia Pacific) Pty Limited, the
exclusive regional franchise of global media analysis firm, CARMA
International, Inc. was acquired by Media Monitors Australia, the leading
media monitoring and intelligence company in Australia and New Zealand
effective from 1 February 2006.
CARMA Asia Pacific will continue to operate seamlessly
as the media and communication research company of the Media Monitors group
and will expand its offices and services in Australia and the Asia Pacific
region.
Founder of CARMA International (Asia Pacific), Dr Jim Macnamara,
said: “Joining with Media Monitors is a very positive step for the
company as it provides a partnership with the leading media monitoring
provider in the region and brings substantial financial and management
resources to expand CARMA International’s operations in Asia Pacific
and grow its range of innovative media and communication research services.
CARMA Asia Pacific provides specialist quantitative
and qualitative media analysis to clients in Australia, New Zealand,
Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, Hong
Kong, China, Taiwan and Korea and works on global media analysis projects
with its international offices in the US, Canada, UK, Europe, Japan, India
and South America. CARMA Asia Pacific also carries out communication
campaign evaluation and reputation research.
“With the rapid growth of the Asian region,
CARMA International’s specialist research services are in demand and
we need to open additional offices and increase our capabilities. Joining
with Media Monitors, a very successful company with compatible interests
and operations, will help us achieve that and
provide increased levels of service to clients,” Dr Macnamara said.
CEO of Media Monitors, John Croll, said: “Media
Monitors and CARMA International (Asia Pacific) is a very complementary fit
as it brings together the most extensive and sophisticated media monitoring
service in the region with CARMA’s
world-leading Computer Aided Research and Media Analysis system.”
“Media Monitors will bring provide CARMA Asia
Pacific with resources to grow in Australia and in the fast-developing Asia
Pacific region and to further develop its innovative range of media and
communication research services,” he said.
All CARMA International (Asia Pacific) management and
research staff continue with the company.
Founder of CARMA Asia Pacific, Dr Jim Macnamara, an
internationally recognised authority on media and communication research,
has been appointed General Manager – Research and heads the
Group’s research and analysis operationally regionally. Dr Macnamara
is the author of 11 books and recently completed his PhD in media research.
He also holds the position of Adjunct Professor of Public Communication at
the University
of Technology Sydney.
He was named ‘Communicator of the Year’ by PRWeek in Asia Pacific in
2002.
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1 July
2006
Global sponsorship analysis leader
acquired by Media Monitors
Media Monitors, the parent company of CARMA Asia
Pacific, completed 100 per cent acquisition of Sponsorship Information
Services (SiS) on 1 July 2006, the exclusive
Australian and New
Zealand licensee of the world’s
largest sponsorship research and evaluation group, TNS Sport.
SiS was previously 50
per cent owned by Media Monitors and, since its formation in 1999, had
become the region’s foremost sponsorship research and analysis
specialist.
SiS provides highly
specialised research and analysis of sponsorships, major events, sporting
fixtures and tourism projects for corporate, government, event organiser
and industry association clients. (See ‘Sponsorship Analysis’)
“Together with the acquisition of CARMA Asia
Pacific, part of the world’s leading media analysis firm, the full
acquisition of SiS boosts the capabilities of
Media Monitors as a leading, fully integrated media and communication
research and analysis group,” Media Monitors CEO, John Croll said.
Specialist sponsorship analysis will in future be
conducted under the Media Monitors brand and complements its existing range
of media monitoring, intelligence and analysis services and those of CARMA
Asia Pacific.
Founder of SiS, James
Paterson will continue with the company as a consultant and former Research
Manager, Euan Fisher,
has been appointed Research Manager of the Media Monitors group including
CARMA Asia Pacific.
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