CARMA Asia Pacific’s in-depth quantitative and qualitative media analysis provides insights and intelligence to help corporate communicators, marketers, brand managers and senior management plan and measure effectiveness.
 

Issues INSIGHT – Understand and manage issues

CARMA Asia Pacific provides strategic insights and intelligence from analysis of what key sources such as industry and financial analysts, government officials, industry leaders, NGOs and others are saying on issues of interest. The media often bring issues on to the public agenda, so our analysis of key issues in the media provides valuable environmental scanning and intelligence.
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Competitor INSIGHT – Gain competitive advantage

In today’s fast changing environment, it’s no longer enough to track your own performance. To remain competitive, you have to understand your competitors. What the media are quoting, reporting, investigating and probing in relation to your competitors are important sources of strategic information.

CARMA Asia Pacific analysis also lets you compare and benchmark your media presence and profile against your competitors to ensure you are competing effectively for share of voice and positioned appropriately in your market.
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Trends INSIGHT – Forecast and predict to gain competitive edge

John Naisbitt wrote his influential book, Megatrends, accurately predicting many major trends of the 20th century based predominantly on in-depth media analysis. By analysing media coverage widely and intensively, using formal research procedures, we can identify market, social and political trends that affect your company or organisation, giving you the opportunity to initiate rather than follow.
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PR and Campaign Evaluation – Objective independent measurement

Our rigorous quantitative and qualitative media analysis provides independent, objective evaluation of your public relations and corporate communication.

We can tell you the Return on Investment (ROI) of your PR and media publicity with objective data on:

• Audience reach
• Share of voice
• Messages effectively communicated – and those not effectively communicated
• Favourability of media coverage
• Benchmarking against competitors.

In addition, we offer specialist research services to evaluate PR and communication campaigns beyond publicity including:

• Reputation Audit
• Media Audit
• Communication Audit

Media coverage can have a major effect on your brand and reputation – positively and negatively. CARMA Asia Pacific analysis gives you information on what is being said about you, by whom and to whom – monthly, quarterly, or whenever you need it.

Rather than waiting for an annual perception audit or reputation study, you can identify reputation threats early and respond quickly, reducing the risk of damage to your brand and corporate image.

Also, CARMA Asia Pacific can go beyond gaining insights into your reputation from analysis of key media coverage to provide an in-depth Reputation Audit reported in our unique CARMA Reputation Matrix™, one of our specialist research services.
 

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