Working with our parent company, Media Monitors, which acquired 100% of Sponsorship Information Services (SiS) in 2006 and is a licensee of the world-leading TNS Sport sponsorship analysis tools, we can provide sophisticated evaluation of sports, arts and event sponsorships.

Sponsorship analysis can be conducted at two levels.
 

Sponsorship Insight

CARMA Asia Pacific can provide analysis of editorial media coverage of sponsorships. Media Monitors Sponsorship Analysis can also provide valuation of event broadcast coverage including exposure of logos and signage and detailed demographic breakdowns of audience reach.
 

Sponsorship Audit

As well as giving you insights into the effectiveness of sponsorships through media analysis, our specialist sponsorship analysis services can go further using surveys of target audiences to identify their awareness and recall of sponsor messages to provide a complete Sponsorship Audit which measures the ultimate outcome and return of investment (ROI) of sponsorships.

Our group’s specialist sponsorship analysis services include:

• Evaluating ROI for sponsors
• Evaluating sponsorship value for event organisers to help them sell and retain sponsorship
• Consulting to organisations seeking sponsorship on how to make their events and activities attractive and effective for sponsors.